← Back to Books

Branded?

Gareth Williams · Jan 1, 2000 · 96 pages · eng

Catalog 0.0/10

Playlogs

What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.