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The dynamics of persuasion
Communication and Attitudes in the 21st Century (Lea's Communication)
Richard M. Perloff · Jan 1, 1993 · 408 pages · eng
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"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
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